Non-conformity with religious dogma, the eternal quest to know and understand the world and detachment from Western ideals of success (i.e. material wealth) and the lack of understanding of a completely anthropological view of the East as the complete opposite of the West ended up leading us to freedom of belief and the uprightness and simplicity of Shinto's ethical and moral concepts.

We produce pieces that help you find the ways of Shinto. As a result, you will discover that our pieces are not jewels, nor are they eternal; they lead you to reflect on what is inside you.

When the natural fibers of our omamoris wear out, it will be understood that what is important is not the talisman, but the strength of the energy that is put into the goals and words.

To harbor the spirit and provide an outlet for Shinto-inspired content and products, in addition to the Omamoris collection, Kami No Michi designs and promotes exclusive immersion trips to Japan for Shinto adepts and beginners.